# Kamu

> Kamu is a growth agent for mobile apps, software, online stores and services. Add a website, App Store or Google Play link and it researches the product and audience, writes a strategy, and works each day on the objectives you choose. It creates social posts and UGC videos, drafts articles, finds relevant customers and builds paused Meta campaigns. Every action comes with its reason.

## What Kamu is

Kamu is a paid SaaS product, not an agency and not a chat assistant you have to prompt. It runs on its own schedule without anyone starting it. The founder's job is to approve the calls that matter and read a short standup each morning; the everyday work happens whether or not anyone is watching.

The people it is built for are founders and small teams building mobile apps, software, online stores and services who would rather ship product than do marketing. The comparison Kamu invites is with hiring a growth person, not with buying a marketing tool.

## What it does

- Reads your product and your market, then writes a growth plan in plain words that you can open and read.
- Finds people who match the buyers in that plan, and checks each email address works before writing to anyone.
- Writes and sends cold email one message at a time, each referring to something that person actually posted or shipped, then reads and answers the replies.
- Writes one SEO article a week, aimed at a search phrase it judges you can rank for, and hands it to you as a draft.
- Learns how you write from posts and pages that are already yours, and writes in that voice rather than in a generic one.
- Writes social posts about what you actually shipped that week, shaped for X, LinkedIn, Instagram, and Reddit.
- Reads every reply, tells an unsubscribe from a "not interested", and stops writing to either without being asked.
- Logs every action with the reason behind it, next to the numbers: emails sent, replies, qualified leads, content published, spend.
- Brings anything that spends money or changes the plan to you as a decision to approve or decline.

## How it works

1. Add your product by URL. Kamu reads the site, works out who buys something like it, and looks at the companies you are up against.
2. Kamu writes a growth strategy and keeps every version of it, so you can read what it is working on and what changed.
3. It works the plan daily inside hard channel caps and the credits included with the plan.
4. You get a standup each morning, a decision inbox for the calls worth your judgment, and an activity log of everything else.

## Channels

- **Cold email**: sends from Kamu's own pre-warmed domain by default, or from a subdomain of your own once you verify it. Unsubscribe handling, suppression lists, daily caps, domain warmup, and a bounce and complaint circuit breaker are enforced in code rather than asked of the model.
- **SEO content**: always on. Drafts land in a content library, and Kamu can publish to your CMS once you connect one and approve the draft.
- **X**: Kamu posts through X's own API once you connect the account, and replies to people who mention you. X does not allow automated replies anywhere else, so those are drafted for you instead. Unconnected, posts fall back to drafts you publish yourself.
- **LinkedIn**: posts and direct messages, through one hosted account connection. Unconnected, posts fall back to drafts.
- **GitHub**: read-only. Kamu reads your releases and merged pull requests so a post about what shipped this week is about what actually shipped. You choose the repositories; nothing is ever written back.
- **Instagram**: posts to your feed through the same hosted connection, each with a picture Kamu makes in your colours, because Instagram will not take a caption on its own. There is no official posting API for this, which Kamu says plainly on the settings page before you connect. Unconnected, posts fall back to drafts.
- **Reddit**: draft-only, always. Reddit's commercial API is priced for enterprises, so Kamu reads threads publicly, writes the comment, and you post it.
- **Slack**: chat with Kamu, approve decisions, and get the daily standup in a channel.
- **Telegram**: a private chat with Kamu for instructions, finished replies, morning standups, and evening recaps.
- **WhatsApp**: the same private conversation and daily notes through Kamu's WhatsApp Business number.

Connecting a channel is optional. When one is not connected Kamu still writes for it, and switches to publishing by itself the moment you connect the account.

## Pricing

Four plans, billed monthly in euros. Seed is the way in: twenty-five euros, and the first month grants double the credits. Each includes credits, which is what Kamu spends doing the work: about 2 for finding a lead and 25 for an article. Video costs depend on the script and rendering workflow, and are quoted before submission. Run out and it stops and tells you rather than running up a bill. You can buy more at any point, and bought credits never expire.

- **Seed, €25 a month**: 1 product, 1,000 credits a month, 10 outreach emails a day, 2 LinkedIn DMs a day, 2 X posts and 1 Reddit actions a day, 1 content drafts a week.
- **Starter, €49 a month**: 1 product, 2,500 credits a month, 25 outreach emails a day, 5 LinkedIn DMs a day, 5 X posts and 3 Reddit actions a day, 5 content drafts a week.
- **Growth, €149 a month**: 3 products, 7,500 credits a month, 75 outreach emails a day, 15 LinkedIn DMs a day, 10 X posts and 5 Reddit actions a day, 10 content drafts a week.
- **Scale, €349 a month**: 10 products, 17,500 credits a month, 200 outreach emails a day, 25 LinkedIn DMs a day, 25 X posts and 10 Reddit actions a day, 30 content drafts a week.

There is no free trial: you pick a plan before Kamu starts working, and you can cancel whenever you like. Pay yearly and two months are free. Prices are before VAT, which is worked out at checkout from where you are. Every plan includes the activity log, the decision inbox, and all six objectives.

## Pages

- [Home](https://kamugrows.com/): what Kamu is and how it works.
- [About](https://kamugrows.com/about): who makes Kamu: Folksoft Oy in Helsinki, Finland, Business ID 3123171-7. It also explains which other things called Kamu this is not.
- [Benchmarks](https://kamugrows.com/benchmarks): what cold email actually does, measured across every message Kamu has sent. Delivery, reply, bounce and unsubscribe rates from its own sending rather than from a survey. Free to quote with a link.
- [Features](https://kamugrows.com/features): the 7 parts of the job Kamu handles.
- [Pricing](https://kamugrows.com/pricing): the four plans and what each one includes.
- [Blog](https://kamugrows.com/blog): writing about outbound, agents, and the parts of growth nobody prices.
- [Compare](https://kamugrows.com/compare): how Kamu compares to the alternatives, and when they win.
- [Glossary](https://kamugrows.com/glossary): the vocabulary of the work, defined plainly.

## Features

- [Outreach](https://kamugrows.com/features/outreach): I find people who match your buyers, read what they said, and check the address before I write. When they reply, I answer. When they say no, I stop.
- [SEO content](https://kamugrows.com/features/content): I find the phrases your buyers type into Google, pick one we can rank for, and write the whole draft. You read it and press publish.
- [Social](https://kamugrows.com/features/social): I write for X, LinkedIn, Instagram and Reddit the way a founder does: one thing that happened this week, in plain words. Connected accounts get the post. The rest get a draft.
- [Video ads](https://kamugrows.com/features/ads): I write the script, cast a presenter, render a short vertical video, and build the Meta campaign around it. Everything stays paused until you start it.
- [Strategy](https://kamugrows.com/features/strategy): Before I send anything, I read your site and the companies you are up against, and write the plan down. You get a few sentences. The long version is a click away.
- [Results](https://kamugrows.com/features/results): Every email, post and draft is logged with the reason behind it, next to the numbers that say whether any of it is working.
- [Works like a hire](https://kamugrows.com/features/colleague): I learn how you write and write that way. I start the day with a plan, work it, and bring you the calls worth your judgment. Each morning you get a short note from me.

## Blog

- [A SaaS marketing strategy for a small team](https://kamugrows.com/blog/a-saas-marketing-strategy-for-a-small-team), 2026-09-10: A SaaS marketing strategy should fit the people and time you have. Use replies to learn the market, then add search, directories and paid tests.
- [Cold email vs cold calling: which fits your sale?](https://kamugrows.com/blog/cold-email-vs-cold-calling), 2026-09-10: Cold email gives a buyer time to inspect your claim. Cold calling gives you an answer now. Choose from deal shape, urgency, access and operator time.
- [What an agent should not be allowed to do](https://kamugrows.com/blog/what-an-agent-should-not-be-allowed-to-do), 2026-08-22: Autonomy is bounded by numbers, not by trust. Where the checkpoints belong when software is doing the work unattended.
- [The cheapest tool is the one nobody opens](https://kamugrows.com/blog/the-cheapest-tool-is-the-one-nobody-opens), 2026-08-18: A founder's growth stack usually fails on attention rather than on features. What that means when you are choosing what to buy.
- [Why your cold email lands in spam](https://kamugrows.com/blog/why-your-cold-email-lands-in-spam), 2026-08-12: It is almost never the words. Six things decide whether your email arrives, and five of them are about you rather than the message.

## Comparisons

How Kamu compares to the tools and agents it is weighed against. Every page names
the case for the other product, because a comparison that does not is an advert.

- [A Clay alternative that does the work](https://kamugrows.com/compare/clay): Clay is the better product if you have someone whose job is to build and tune outbound workflows. Kamu is the better product if you do not, because the work happens without anyone opening it. They are not really the same category: one is a workbench, the other is a worker.
- [An Apollo alternative for founder-led sales](https://kamugrows.com/compare/apollo): Apollo sells you access to contacts and the tools to work them. Kamu sells you the work. If you have people who will sit in a sequencing tool every day, Apollo is built for them; if you do not, most of what you would pay Apollo for goes unused.
- [A lemlist alternative that runs the outreach](https://kamugrows.com/compare/lemlist): lemlist is a good sequencing tool for someone who will write the sequences. Its personalisation runs deep, and you build the variables, images and logic yourself. Kamu writes the message instead of giving you better tools to write it.
- [An Artisan alternative for smaller SaaS teams](https://kamugrows.com/compare/artisan): Artisan and Kamu agree on the premise: software should do the outbound rather than help you do it. They disagree on who is buying. Artisan is sold through a sales process to companies with a sales function; Kamu is a self-serve subscription for a founder, and covers more than outbound.
- [An 11x alternative without an annual contract](https://kamugrows.com/compare/11x): 11x and Kamu both believe software should do the outbound. They are aimed at opposite ends of the market: 11x is an enterprise purchase with no public price and annual contracts, Kamu is a monthly subscription a founder can start today. If you are one person, the difference in how you buy matters more than any feature.
- [An AI growth agent or a growth hire?](https://kamugrows.com/compare/hiring-a-growth-person): A growth hire is the better answer if you can afford one and have work that needs judgment rather than volume. Kamu is the better answer if the honest alternative is nobody, which for most solo founders it is. The comparison is not quality against quality; it is a person against an empty chair.
- [An AI growth agent or a fractional CMO?](https://kamugrows.com/compare/fractional-cmo): A fractional CMO decides what should happen; Kamu does things. That sounds like a hierarchy and is really a division: the common failure of fractional work is a good strategy nobody has time to execute, and the common failure of Kamu is executing steadily in a direction nobody senior has questioned.
- [An AI growth agent or a growth agency?](https://kamugrows.com/compare/growth-agency): An agency is a team you can hold to account, which is worth real money when there is real money at stake. Kamu is a fraction of the price and shows its work in a way an agency rarely does. The deciding question is usually whether your budget makes you a client anybody senior will actually work on.
- [An Instantly alternative that writes the email too](https://kamugrows.com/compare/instantly): Instantly is the better product if you know who you are writing to and need to reach a lot of them reliably. Kamu is the better product if the hard part is deciding who to write to and what to say. On raw sending volume per euro the comparison is not close, and it is not close in Instantly's favour.
- [A Smartlead alternative for lower-volume outreach](https://kamugrows.com/compare/smartlead): Smartlead is cheap, high-volume sending with warmup and a CRM attached, and at $39 a month it is cheaper than Kamu's entry plan while sending twenty times more. What it does not do is decide who to write to or what to say, which is the part Kamu exists for.
- [Kamu vs Soleur, two different growth agents](https://kamugrows.com/compare/soleur): Soleur is broader than Kamu by a wide margin and free if you self-host, which are two very good reasons to take it. Kamu is narrower and costs money, and the thing it buys is that the work happens without you approving each piece. Whether that is worth paying for depends entirely on how much you want to review.
- [A Hootsuite alternative with no calendar to fill](https://kamugrows.com/compare/hootsuite): Hootsuite is the better product for a social team running many accounts out of one inbox, with listening, reports and approvals around it. Kamu is the better product for a founder with one product and no time to fill a calendar, because it writes the posts from what shipped and publishes them itself.
- [A Buffer alternative that fills its own queue](https://kamugrows.com/compare/buffer): Buffer is the cheapest sensible way for one person to schedule posts to many networks, and its free plan is genuinely free. Kamu costs more and does the part Buffer leaves to you: it writes the posts from what your product shipped and publishes them. Buffer holds a queue of posts you wrote. Kamu writes them.
- [A Surfer SEO alternative that picks the phrase too](https://kamugrows.com/compare/surfer-seo): Surfer is the better tool for a content team that already writes and wants each draft scored against what ranks. Kamu is the better tool for a founder with no writer, because it chooses the phrase and writes the whole article, then publishes it to Ghost or WordPress once approved.
- [A Jasper AI alternative that decides what to write](https://kamugrows.com/compare/jasper-ai): Jasper is the better buy for a marketing team that produces a lot of copy and needs every piece to sound like the brand. Kamu is the better buy for a founder with no marketing team, because it decides what to write, writes it and publishes or sends it without anyone sitting at a workspace.
- [A Copy AI alternative with nothing to build](https://kamugrows.com/compare/copy-ai): Copy.ai is the better fit for a go-to-market team that wants to build its own workflows on its own data and give each rep and marketer a seat. Kamu is the better fit for one founder who wants none of that built, because it is a single worker that decides what to do and does it.
- [Reply.io alternatives for a founder doing outbound alone](https://kamugrows.com/compare/reply-io): Reply.io is the better product if a sales team is going to run sequences across email, LinkedIn and calls and wants the controls for that. Kamu is the better product if nobody on your side will run anything: it writes a few emails a day on its own, answers the replies, and covers content, social, a landing page, listings and ads as well.
- [A Snov.io alternative that picks the people and writes the email](https://kamugrows.com/compare/snov-io): Snov.io is the cheaper and better buy for a person who wants to find addresses, verify them and run drip campaigns themselves. Kamu finds and verifies too, and then does the part Snov.io leaves to you: deciding who is worth writing to, writing each email, and answering what comes back.
- [An Arcads alternative that builds the campaign too](https://kamugrows.com/compare/arcads): Arcads is the better product for a marketer who writes scripts, wants many actors and formats to choose from, and runs the ads somewhere else. Kamu makes one short presenter video from what your product does, refuses any line where the presenter claims to be a customer, and builds the Meta campaign around it, paused.
- [Hiring a SaaS marketing agency, seen from the buyer's side](https://kamugrows.com/compare/saas-marketing-agency): A SaaS marketing agency brings people who have grown software companies before, on a retainer with a term, an onboarding month and a reporting rhythm. Kamu brings a worker that starts today for a plan price and shows every action with its reason. Which is right depends on whether you are buying experience or hours.
- [An AI SDR software alternative for a founder with no sales team](https://kamugrows.com/compare/ai-sdr): AI SDR software runs outbound at volume for a sales team: hundreds or thousands of researched contacts a month, sequences across email and LinkedIn, meetings booked into a CRM, priced by contact allowance or by quote. Kamu sends a few good emails a day and then does the rest of growth, for a founder who has no sales team to hand the meetings to.

## Glossary

Definitions of the terms this work runs on. Written to be true standing alone,
including the parts that are inconvenient for Kamu.

- [Cold email](https://kamugrows.com/glossary/cold-email): Cold email is a first email to someone who has not asked to hear from you, sent because something about their situation suggests they would want what you sell.
- [Email deliverability](https://kamugrows.com/glossary/email-deliverability): Deliverability is whether an email you send arrives in the inbox rather than the spam folder or nowhere at all. It is decided by the receiving provider, not by you.
- [Email authentication](https://kamugrows.com/glossary/email-authentication): Email authentication is a set of three DNS records, SPF, DKIM and DMARC, that together let a receiving server verify an email genuinely came from the domain it claims.
- [Domain warmup](https://kamugrows.com/glossary/domain-warmup): Domain warmup is raising the volume sent from a new domain gradually over weeks, so receiving providers build a record of it behaving well before it sends at full rate.
- [Sender reputation](https://kamugrows.com/glossary/sender-reputation): Sender reputation is the standing a mailbox provider assigns your sending domain and IP, based on how recipients have responded to your mail, and it decides whether future mail reaches the inbox.
- [Email verification](https://kamugrows.com/glossary/email-verification): Email verification is checking that an address exists and can receive mail before you send to it, so a message to a dead address never becomes a bounce against your domain.
- [Ideal customer profile](https://kamugrows.com/glossary/ideal-customer-profile): An ideal customer profile is a description of the kind of organisation that gets the most value from what you sell, written specifically enough that you can tell whether a given company matches it.
- [Lead enrichment](https://kamugrows.com/glossary/lead-enrichment): Lead enrichment is adding context to a bare name, email or domain, such as company size, role, funding or the tools in use, so you can judge whether the lead fits your profile.
- [Buying signal](https://kamugrows.com/glossary/buying-signal): A buying signal is an observable event that suggests a company has the problem you solve right now, which makes it the reason to write to them today rather than at some point.
- [Reply rate](https://kamugrows.com/glossary/reply-rate): Reply rate is the share of delivered emails that get a human response. It is the most reliable measure of cold outreach, because unlike opens it cannot be faked or miscounted.
- [AI agent](https://kamugrows.com/glossary/ai-agent): An AI agent is a system where a language model pursues a goal by taking actions with tools, deciding its own next step, rather than producing text in response to each prompt.
- [Growth agent](https://kamugrows.com/glossary/growth-agent): A growth agent is software that performs marketing and sales work on its own schedule, deciding what to do next within hard limits rather than presenting you with tools to do that work yourself.
- [Human in the loop](https://kamugrows.com/glossary/human-in-the-loop): Human in the loop means an automated system pauses at defined points for a person to approve, edit or reject what it proposes, rather than either running unattended or being driven manually throughout.
- [Generative engine optimization](https://kamugrows.com/glossary/generative-engine-optimization): Generative engine optimization is the practice of making a page likely to be quoted and cited by AI answer engines, which summarise sources rather than sending a reader a list of links.
- [AI SDR](https://kamugrows.com/glossary/ai-sdr): An AI SDR does the sales development job without a person doing it: finding people who match your buyers, writing the first message, and handling what comes back.
- [Cost per qualified lead](https://kamugrows.com/glossary/cost-per-qualified-lead): Cost per qualified lead is everything you spent on finding customers divided by the number of people who turned out to be worth talking to. It is the number that tells you whether outreach paid for itself.
- [AI marketing agent](https://kamugrows.com/glossary/ai-marketing-agent): An AI marketing agent is software that decides what marketing work to do next and does it on its own schedule, inside limits a person set, instead of waiting for a person to operate it.
- [SaaS marketing](https://kamugrows.com/glossary/saas-marketing): SaaS marketing is the work of getting a subscription product found, tried and kept, where the first payment starts the relationship instead of ending it.
- [Founder-led sales](https://kamugrows.com/glossary/founder-led-sales): Founder-led sales is the stage where the founder finds the buyers, runs the conversations and closes the deals in person, before the company has anyone whose job that is.
- [Outbound sales](https://kamugrows.com/glossary/outbound-sales): Outbound sales is starting conversations with buyers who have not come to you, by working out who is likely to need the product and contacting them directly by email, LinkedIn or phone.
- [Autonomous marketing](https://kamugrows.com/glossary/autonomous-marketing): Autonomous marketing is marketing in which software decides what to do next, does it and reports back, while a person sets the limits it works inside rather than approving each step.
- [SaaS directories](https://kamugrows.com/glossary/saas-directories): SaaS directories are sites that list software products by category so buyers can find and compare them, giving a new product a backlink and a page that ranks for its own name.
- [Suppression list](https://kamugrows.com/glossary/suppression-list): A suppression list is the set of email addresses a sender must never email again, kept in one place so that no campaign and no tool can reach them by accident.
- [Email bounce rate](https://kamugrows.com/glossary/email-bounce-rate): Email bounce rate is the percentage of emails you sent that the receiving server refused or returned, worked out as bounces divided by emails sent.
- [Email open rate](https://kamugrows.com/glossary/email-open-rate): Email open rate is the percentage of delivered emails that were recorded as opened, measured by a tracking pixel that loads when the message is displayed.
- [Email deliverability test](https://kamugrows.com/glossary/email-deliverability-test): An email deliverability test sends a message to controlled addresses and reports where it landed and what about the sender's setup or content could get it filtered.
- [Cold email template](https://kamugrows.com/glossary/cold-email-template): A cold email template is a reusable structure for a first email to someone who has not heard from you: an opening observation, a reason it is relevant, a small ask and a plain sign-off.

## Legal

- [Terms of service](https://kamugrows.com/terms)
- [Privacy policy](https://kamugrows.com/privacy)
- [Acceptable use](https://kamugrows.com/acceptable-use)
- [Cookie policy](https://kamugrows.com/cookies)
- [Data processing addendum](https://kamugrows.com/dpa)
- [Sub-processors](https://kamugrows.com/subprocessors)

## Notes

- Kamu acts under the founder's direction and on the founder's accounts. The founder is the sender of anything Kamu sends and the controller of the prospect data it processes.
- Autonomy is bounded by hard limits, not trust: a daily cap per channel, the selected pace, and the credits on the account. Kamu stops at them.
- The landing pages Kamu writes for customers are served under /p/ on this domain. They describe those customers' products, not Kamu, and are excluded from this site's index.

## Full content

- Everything on this site as plain text, including every feature page and every answered question: https://kamugrows.com/llms-full.txt

## Contact

- Website: https://kamugrows.com
- Email: hello@kamugrows.com