An AI growth agent or a growth agency?
A growth agency is an outside team you retain to run marketing for you. Their site
An agency is a team you can hold to account, which is worth real money when there is real money at stake. Kamu is a fraction of the price and shows its work in a way an agency rarely does. The deciding question is usually whether your budget makes you a client anybody senior will actually work on.
Agencies solve a genuine problem: they bring several skills at once, they have run this before, and there is somebody to ring. For a company with budget and a product that already sells, that is often the right purchase.
The trouble at the small end is well known and rarely written down by agencies. A small retainer buys junior time, because the senior people who won the account are working on the accounts that pay. The work gets done to a process rather than to your situation, reporting is monthly and framed favourably, and the thing you most want to know is the thing hardest to get: what was actually tried and why.
Kamu is the opposite trade in every one of those. It is cheap, it is not a team, it has never done this before in any sense that transfers, and it has no relationships to bring. What it does have is a complete log: every email, post, article and listing, each with the reasoning that led to it, visible the moment it happens rather than in a monthly deck.
If your budget puts you at the bottom of an agency's client list, that trade is better than it sounds.
Side by side
| Kamu | A growth agency | |
|---|---|---|
| What it costs | From €25 a month, up to €349 on Scale. Published, and the same for everyone. | A monthly retainer, usually with a minimum term. Most do not publish a rate. |
| Who does the work | The agent, every day, inside the plan's hard caps. | A team, at the seniority your retainer buys, on their schedule. |
| What you can see | Every action, with the reason, as it happens. Nothing occurs off the record. | A monthly report, written by the people being assessed in it. |
| Range of skills | Email, SEO articles, social, a landing page, directories and Meta ads. No design, no PR, no events. | Whatever the agency staffs. Usually broader, including work Kamu cannot do at all. |
| Getting out | Cancel any month. You keep the prospects, the drafts and the published work. | A notice period, and sometimes an argument about who owns the accounts and the content. |
When A growth agency is the better choice
Retain the agency when the work needs people: brand and design, PR, events, partnerships, anything where relationships are the deliverable. Take one too when the stakes justify accountability, such as a real budget going into paid, a launch that has to land on a date, or a category where getting it wrong is expensive. And take one if you want somebody to own the outcome rather than the activity, because that is the thing Kamu genuinely cannot offer. It does the work and shows you exactly what it did; it cannot be held responsible for whether the strategy was right.
Questions
Is Kamu cheaper than an agency?
By a large multiple at every plan, which is the least interesting thing about the comparison. The question worth asking is what a small retainer actually buys at a given agency, because at the bottom of the range it is often junior time against a template, and that is the version Kamu compares well to. Against a senior team properly resourced, it does not.
Do I keep the work if I leave?
Yes. The prospects, the conversations, the drafts and the published articles are in your account and stay there. Cold email sends from your own domain once you verify one, and the social accounts are yours because you connected them, so there is nothing for anybody to hold on to.
Can Kamu work alongside an agency?
Yes, and the split that tends to work is the agency taking the campaign and brand work while Kamu keeps the daily volume moving. Objectives are switched on one at a time, so you can hand it exactly the half nobody else wants and leave the rest off.
What can an agency do that Kamu cannot?
Design, PR, events, partnerships, anything needing a relationship, and any channel outside the six objectives. It also cannot be accountable in the way a supplier is: it will tell you precisely what it did and why, and it will not tell you whether that was the right thing to have done.
Terms on this page
Other comparisons
Claims about A growth agency were checked on . Pricing and features move, and some vendors do not publish prices at all. Check their own site before deciding.