A Surfer SEO alternative that picks the phrase too
Surfer SEO is an SEO content platform that scores and optimises drafts against the pages that rank. Their site
Surfer is the better tool for a content team that already writes and wants each draft scored against what ranks. Kamu is the better tool for a founder with no writer, because it chooses the phrase and writes the whole article, then publishes it to Ghost or WordPress once approved.
Surfer works on a draft. You open the Content Editor with a keyword, it reads the pages ranking for it and turns them into live guidelines: length, headings, the terms to include and how often. As you write, a Content Score climbs. Around that sit keyword research, a SERP analyser, a Content Audit that finds weak pages across a site, and an AI writer that drafts to the same guidelines. It plugs into Google Docs and WordPress, and it now tracks how a brand shows up in Google's AI Overviews, ChatGPT, Gemini, Claude and Perplexity. The pricing page, viewed from Finland in September 2026, lists Discovery at €49 a month billed annually for 120 documents and one seat, Standard at €99 for 360 documents and three seats, Pro at €182 for five seats, and Enterprise as a conversation with a Surfer expert.
All of that assumes someone is writing. Surfer's users are marketing managers, SEO specialists, content writers and agencies, and its output is a better version of the article they were going to write anyway. It leaves the choice of what to write to you and makes what you write closer to the top of the page.
Kamu starts before the draft exists. It looks at what your buyers type into Google, weighs search volume against how hard the ranking pages are to beat and whether the person typing would buy, and picks one phrase. It reads what already ranks for it so the draft can be better than that, checks what you shipped recently so the article can mention it, and writes the whole piece with headings, links and a conclusion. Every draft goes past about 120 banned phrases before you see it. You read it and approve; with Ghost or WordPress connected, one button puts it live. The pace is about an article a week, on purpose.
Kamu does not score your own writing, and it does not audit your site. If you have a writer, Surfer is the one to buy.
Side by side
| Kamu | Surfer SEO | |
|---|---|---|
| What it is | An agent that picks the phrase, writes the article and publishes it after approval, as one job among several. | An SEO content platform: an editor that scores drafts against the SERP, plus research, audit and AI visibility tracking. |
| Who writes | Kamu writes the whole draft. You read it and press publish. | Your writer, in the Content Editor or Google Docs, with Surfer's guidelines beside the text; or Surfer's AI writer to the same guidelines. |
| Choosing the phrase | Kamu shortlists phrases your buyers search, weighs volume against difficulty and buying intent, and picks one per article, with the reasoning kept. | Keyword research gives you clusters and volumes; you decide which to brief. |
| Publishing | Connect Ghost or WordPress and an approved draft goes live from one button. Without a CMS you copy the markdown out. | WordPress and Google Docs integrations on Standard and above; Contentful on Pro. |
| What it costs | €25 Seed, €49 Starter, €149 Growth, €349 Scale a month. Content drafts are capped per week by plan: 1 on Seed, 5 on Starter, 10 on Growth, 30 on Scale. | Discovery from €49 a month billed annually as of September 2026, for 120 documents and 1 seat. Standard €99, Pro €182, Peace of Mind €299, Enterprise on request. |
| Existing pages | Kamu revisits the articles it wrote and refreshes the ones that need it. It does not audit pages it did not write. | Content Audit finds weak pages across the whole site and tells you what to fix. |
| Seats and teams | One founder. Kamu is steered in chat, Slack, Telegram or WhatsApp, and every keyword carries the reasoning that chose it. | 1 seat on Discovery, 3 on Standard, 5 on Pro, 10 on Peace of Mind, with brand spaces for agencies. |
| AI search | Kamu does not track how you appear in AI answers. | Tracks visibility across Google AI Overviews, ChatGPT, Gemini, Claude and Perplexity, with prompt tracking on higher plans. |
When Surfer SEO is the better choice
Buy Surfer if you have someone who writes. A content team, or a founder who likes writing and has the hours for it, will get more from a scored editor than from an agent that writes for them, because the score makes every piece they were going to write anyway measurably closer to the page that ranks. A large site with old pages is another case for Surfer: the Content Audit finds the weak ones, and Kamu has no view of pages it did not write. So is needing to know how your brand shows up in ChatGPT or AI Overviews, which Surfer tracks and Kamu does not. If your bottleneck is quality rather than output, Surfer is the right side of the trade. Kamu's article a week is a floor for a site with nothing on it, and a ceiling for a team that publishes daily.
Questions
Is Kamu a Surfer SEO alternative?
Only for a founder who has nobody to write. Surfer improves a draft a person is writing, and it does that well. Kamu removes the person from the drafting: it picks the phrase from search volume and a real read of the ranking pages, writes the article, and publishes it to Ghost or WordPress after you approve. If a writer is already in the seat, Surfer is the tool that helps them, and Kamu is a different purchase.
Does Kamu give a content score?
No. There is no number to push up as you type, because Kamu does not expect you to type. It reads the pages that rank for the chosen phrase and writes a draft meant to be better than them, then checks the draft against about 120 banned phrases and a set of shape rules. If you want to grade your own writing against the SERP, that is Surfer's job.
How does Kamu choose what to write about?
It looks at the phrases your buyers search around your product, the volume behind each, how hard the ranking pages are to beat, and whether the person typing the phrase would buy. It skips the big vague terms it has no chance at. Each keyword is saved with its intent, its difficulty and the reason it was picked, so you can read the choice rather than take it on trust.
Can Kamu publish to WordPress like Surfer?
Yes, and to Ghost. Connect either and an approved draft goes live from one button. Without a CMS connected, the draft stays in Kamu as markdown you copy out. Surfer's WordPress integration moves a draft your writer made into your site; Kamu's publishes an article it wrote itself, after you have read it.
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Claims about Surfer SEO were checked on . Pricing and features move, and some vendors do not publish prices at all. Check their own site before deciding. Sources: Surfer SEO homepage, Surfer SEO pricing, Kamu pricing.