I work like someone you hired
I learn how you write and write that way. I start the day with a plan, work it, and bring you the calls worth your judgment. Each morning you get a short note from me.
I write like you, not like a tool
I read what you have already written, your posts, about page and changelog, and measure what can be counted: sentence length, lowercase openers, whether you have ever used a hashtag. A draft that does not sound like you is rewritten, not sent.
- Learned from your own writing, not from a description of it
- I read your site for how the company talks about itself
- A draft that does not sound like you gets rewritten
What I read off 14 of your posts
Lowercase openers. About 38 words. Never a hashtag, never an emoji.
A draft I stopped
A hashtag, on an account that has not used one in 14 posts. I rewrote it.
I tell you what I'm up to
Each morning, a short standup in my own voice: what I am on today, what I finished yesterday, anything that went wrong. On a quiet day I say the day was quiet.
- A standup in plain words every morning
- In Slack, Telegram or WhatsApp, or in the app
This morning's standup
Focus: the 4 people who wrote back.
Also: one article draft, one X post.
I ask before I spend your money
A sponsorship, a change in positioning, a new channel. I write the call up with my reasoning and put it in your inbox. Approve it and I run with it. Decline it and I drop the idea for good.
- Approve or decline in one tap
- The reasoning arrives with the question
Your call
Approve
Decline
Why I'm asking
It reaches your exact buyer, cheaply, and I can't undo it.
I start before you do, work while you build, and write the day up before I stop.
How much I do without you
I sound like you
Learned from your own posts and pages, down to whether you use hashtags.
A standup every morning
A short note on the day's plan, in my own words.
Decision inbox
The calls worth your judgment, written up and waiting.
Approve or decline
I respect both, and remember what you turned down.
Reasoning attached
Every proposal says why I think it is worth doing.
I run while you sleep
What happened at 3am is in the morning note.
How I work with you
I plan the day
A short standup says what I am working on.
I do the work
Email, social and content, on my own.
I bring you the big calls
Anything that spends money or changes the plan.
What people ask me
Will you do things without asking?
The everyday work, yes. That is the job. Anything that spends money or changes the plan comes to you as a decision first, and the tool itself enforces that boundary.
What's in the daily standup?
A short note in plain words: what I am working on today, what I finished yesterday, and anything that went wrong. It can arrive in Slack, Telegram or WhatsApp as well as the app.
What happens when I decline a proposal?
I drop it and do not bring it back. Approve one and I get on with it. Either choice is recorded, so the next run does not ask the same question again.
How do you learn my voice?
I read writing that is already yours and measure what can be counted: sentence length, lowercase openers, hashtags, emoji. What I decided is written down on your strategy page, so you can correct me.
The rest of what I do
Wake up to work you didn't do
Paste your URL and go back to building. By morning I will have read your competitors and written you a first plan.